WHY WE WAVE

A simple wave can connect us, make us smile, and fill us with a sense of belonging. Within seconds a wave can greet, acknowledge, and affirm. When we wave, we become open to the opportunity to connect with someone in a meaningful way

Our Purpose

We wave is a commitment to getting out of our own “stuff” and connecting with others in a genuine and authentic way. we wave encourages awareness, and the choice to be kind, considerate, and thoughtful wherever you roam.

Our Vision

To create a kinder, more connected world, one wave at a time.

Our Core Values

Kindness, generosity, human connection, compassion, curiosity, radical acceptance, encouragement, equanimity, vulnerability, authenticity, in-service, responsibly-sourced supply chain and sustainability

MEET THE FOUNDERS

It all started with a wave…. literally

By Brigid Elsken Greenwood

Last spring, I found myself living in Moab, Utah with a man who loves mountain biking and dreaming up ways to make the world a better place. Correction. Woody actually makes the world a better place — one person, one interaction at a time. (If you meet him on the trail, you’ll know what I mean.)

One hot afternoon while riding on a remote trail in the desert, he met another mountain biker. Woody immediately smiled and waved and shouted, “Hey there! How’s your ride going?”

The other biker said … nothing. Head down, so intent on his ride, he couldn’t even acknowledge my guy.

Some people would have been discouraged by the biker’s indifference … Woody returned from his ride filled with inspiration: “What if we start an initiative that inspires kindness on the trail by waving?” he said.

At first, I didn’t get it. did he fall off his bike and hit his head? “you know, just wave!” he lifted his hand. “you just wave! you wave! we wave!”

was still a little dubious. just … wave? But instead of sending him for a ct scan, I went with it. Why not? We could all use a little more kindness these days, right?

With all our technology and devices, it’s never been harder to make genuine connections. The global pandemic showed us how much we need community. By waving we look up and engage with others — even if it’s just for a moment. Sure, I’m often too self-absorbed or distracted to acknowledge that another human being — another amazing, miraculous individual —is right in front of me. I might not ever see this person again — or we might become life-long friends. either way, waving reminds me to be present and honor that individual as they continue on their journey and I continue on mine.

That’s what we wave is all about, spreading kindness and connection on life’s trail, wherever that is for you🖐️